ITC e-Choupal 3.0

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This classic case study is an in-depth analysis of ITC’s initiative to develop third-generation e-Choupals, or web-enabled computer stations based in villages. The primary e-Choupals provided information on weather, easiest practices, crop details, market prices, and necessary local news to farmers in 1999. The third generation e-Choupals are envisioned to mitigate a lack of awareness in regards to the reasonable price that their crops could command – a topic that local markets exploited fully and put farmers at a significant disadvantage. ITC is one in all India’s largest private sector conglomerates with diversified presence in industries including food, agriculture, hotels, cigarettes, personal care, paper and stationery, and a market capitalization of $19 billion, with sales exceeding $5 billion. ITC is ranked some of the world’s such a lot reputable companies by Forbes magazine and listed as one in all India’s such a lot valuable companies by local Indian business magazines. The Agri-Business at ITC is one in all India’s largest exporter

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9781616742096

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